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Unwrap Romance: Our 2026 Valentine’s Gift Guide ❤️
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  • (505) 599-9400
  • Visit Us in Farmington, NM
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  • (505) 599-9400
  • Visit Us in Farmington, NM
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Don't Settle for Off-the-Shelf

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Two elegant silver necklaces featuring pink gemstones, showcasing intricate designs. Shop at J.A. Jewelers & Company, Inc.
A jeweler meticulously setting diamonds into a ring, showcasing craftsmanship at J.A. Jewelers in Farmington.
A person sketches a design in a notebook, showcasing creativity in jewelry making at J.A. Jewelers & Company, Inc.

Full CustomDesign From Scratch

Many people think "custom" means "expensive" or "complicated." At J.A. Jewelers, it means "exactly what you want." We have replaced the guesswork with precision. Using our state-of-the-art 3D CAD (Computer-Aided Design) system, we can take a simple conversation and turn it into a photorealistic digital model. You can see your ring from every angle, adjust the diamond size, and tweak the setting until it is perfect. Only then do our master jewelers cast it in metal and set the stones right here in Farmington. It’s your vision, built by our experts.

Start a Project
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RedesignRestyle Your Heirlooms

Your jewelry box is likely full of history, pieces you inherited but never wear, or items that are broken beyond simple repair. Instead of buying something new, why not reimagine what you already have? The Kinney brothers are experts at restyling. We can take the diamond from an outdated engagement ring and set it into a modern halo pendant, or melt down mismatched gold jewelry to cast a brand-new wedding band. It’s the most personal (and often the most affordable) way to own custom jewelry.

Learn More
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Bridal BuildersBuild Her Dream Day, Her Way

Finding the perfect engagement ring or wedding band is a journey. Our Custom Ring Builder puts you in the driver’s seat. Start by selecting a certified loose diamond that fits your budget and quality standards, then match it with hundreds of setting styles, from vintage-inspired to sleek modern solitaires. You get the control of custom design without the wait time of starting from scratch.

Build a RingBuild a Band

Sit Down with the Pros

Ready to turn your idea into reality? Schedule a free, no-obligation consultation with John or Adam. We’ll sit down, look at your sketches (or Pinterest board), and walk you through the 3D design process in plain language. No pressure, just expert advice.

Make an Appointment
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Our Past Work

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