Our Story | The Kinney Brothers & J.A. Jewelers Farmington, NM

In the jewelry industry, trust is the only currency that matters. J.A. Jewelers & Company was founded on a simple belief: you shouldn’t have to choose between the expertise of a high-end luxury boutique and the warmth of a neighbor. We aren't a faceless corporation or a chain store. We are John and Adam—brothers, gemologists, and proud residents of the Four Corners. Whether you are celebrating a 50th anniversary or buying your very first diamond, our promise remains the same: honest advice, fair prices, and a handshake that means something.

Every business has a beginning. Ours started in 2006, when John and Adam Kinney opened a modest shop in the Foothills Plaza. We didn't have a massive advertising budget, but we had something better: a commitment to treating people right. Word spread. As our reputation grew, so did our need for space. Today, J.A. Jewelers & Co. stands proud in our new standalone location on East 20th Street. This building is more than just a showroom; it’s a symbol of our investment in Farmington and our promise to be here for generations to come.

Let’s be honest: traditional jewelry stores can feel stiff, silent, and judgmental. That’s not us. At J.A. Jewelers, we believe luxury should be accessible. Our showroom is a "no-judgment zone". We take the mystery out of diamonds by explaining exactly what you are paying for and what you aren't. Whether you are an oil field veteran looking for a heavy gold chain or a young couple shopping for an engagement ring on a budget, you will find an atmosphere that is professional, capable, and genuinely welcoming. We respect your money, and we respect your trade.

To us, "local" isn't just a buzzword, it's a responsibility. The Four Corners region has supported us for nearly two decades, and giving back is how we say thank you. J.A. Jewelers is a proud, long-standing partner of the Farmington Chamber of Commerce, participating annually in the "Coats for Kids" drive to keep our neighbors warm. We also fire up the grill every year for the Boys & Girls Club Annual BBQ, supporting the next generation of Farmington. When you shop with us, you aren't just buying jewelry; you are investing in a business that invests in your hometown.

The Story of J.A. Jewelers & Co.

Built by Brothers. Earned by Trust.

From a Strip Mall to a Landmark.

Expertise Without the Ego.

Rooted in the Four Corners.

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